YouTube is now the biggest threat to Twitch
When Amazon bought Twitch for $970 million in 2014, it was seen as the “YouTube of video games,” the only real live-streaming site for gamers in the West. Today, the company is locked in a battle for viewers with YouTube, Facebook Gaming, and Microsoft’s Mixer. With competition from platforms that can draw from different audiences, Twitch’s troubles hint at a future in which platforms stream both live and on-demand video, and strive to serve a variety of audiences—not just gamers.
