India’s TikTok stars can survive the ban—if they diversify
The Narendra Modi government’s decision to ban TikTok has left thousands of Indian content creators in the lurch. The short-form video sharing platform, which took India by storm a couple of years back, gave rise to a whole new breed of celebrities in the country: the TikTok stars. The ease of shooting and editing vides on TikTok worked in its favour.