India’s sports industry will take a giant tech leap when it reopens in a post-Covid-19 world
One of India’s most popular sporting events, the Indian Premier League, was cancelled this year due to the Covid-19 pandemic. The cricket tournament, which has sold its broadcasting rights for over Rs16,000 crore ($2.55 billion) to Star India for five years (2018-2022), would have possibly found more eyeballs this time than ever before as most parts of the country are under lockdown with television being the primary source of entertainment. In fact, many in the industry often believed that it would be a while before technology that provides a reality-like virtual experience sees the light of the day.
