The “hipsteader” and other new consumer species in the age of coronavirus

Jenni Avins
The “hipsteader” and other new consumer species in the age of coronavirus

As coronavirus stay-at-home orders and self-mandated quarantines extend beyond the first quarter of 2020, some new consumer behaviors are beginning to emerge among those still thriving (and spending) despite the pandemic’s economic ravages. Everywhere: the Screenhead is Zooming, TikTok-ing, Tweeting, Grubhubbing, Twitching, Animal Crossing, and Amazon Priming their way through the pandemic.