Advertisement

The massive Indian creator universe that was lost with the TikTok ban

The massive Indian creator universe that was lost with the TikTok ban

When the Indian government banned TikTok on June 29, hundreds of thousands of Indian content-creators had the rug pulled out from under their feet. The number of Indian TikTok influencers—those with more than a thousand followers on the short-form video platform—was only second to those from the US, according to a July 11 report by social media analytics firm HypeAuditor. Of the over 3.1 million TikTok influencers that HypeAuditor analysed, more than 241,000 hailed from India.