Five times Modi has asked Indians to make symbolic gestures for the nation

Prime minister Narendra Modi knows how to make Indians feel directly involved in the nation’s affairs—even when the individual acts that he seeks from citizens themselves don’t amount to much. Swachh Bharat Abhiyan, 2014: On Oct. 2, 2014, the birth anniversary of Mahatma Gandhi, Modi officially launched the Swachh Bharat Abhiyan (Clean India Mission). It’s budgetary allocation and sanitation plans aside, the prime minister initiated a social media “challenge,” tagging nine celebrities to take the message forward.