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Indian textile makers are trying to survive Covid-19 by launching “anti-virus” fabrics

Indian textile makers are trying to survive Covid-19 by launching “anti-virus” fabrics

Textile companies in India are relying on fretful consumers to revive their hobbled businesses. In recent weeks, several firms, including Aditya Birla Group’s Grasim Industries, Mumbai-based textile company Ruby Mills and suitings brand Donear, among others, have launched fabrics that promise to keep clothes virus-free. On June 21, Grasim Industries launched its “antimicrobial” textile fibre, which it had been developing well before Covid-19 spread in India.