Everyone’s advocating cotton masks. But how do you really take care of them?

As masks become a reality of the post-Covid-19 world, cotton masks are fast gaining provenance. India’s top ministers and public officials, including prime minister Narendra Modi, have been seen sporting different variants of these masks. “I think people need to understand that cotton masks are more about preventing oneself from spreading coronavirus than about catching it,” explains Ayushi Gudwani, founder of Fable Street, a women’s workwear brand that is now also making cotton masks.