Peacock is trying to recreate the experience of watching NBC in the 1990s
NBCUniversal executives really want you to understand that the upcoming streaming service, Peacock, is a living, breathing television experience, which they hope will set it apart from competitors that encourage semi-conscious scrolling. Peacock wants to be that, adapted for today’s streaming era. In addition to its library of on-demand TV series and movies, Peacock will prominently feature curated news, sports, and late-night comedy channels designed to simulate how the NBC of old used to drive timely conversations around the water cooler.