M&M's Drops a New Vanilla and White Chocolate Flavor for the Holidays

The flavor is available for purchase on MMS.com, at M&M’s stores and at major retailers nationwide

The holiday season has begun, and M&M's is ready to celebrate!

Mars, the company behind the candy, has released a new toasty vanilla white chocolate M&M's flavor that is coated in festive brown, white and vanilla crunchy candy shells.

Related: Wendy's Peppermint Frosty Is Back and Another Is Leaving the Menu

"Whether served by themselves or baked into your favorite holiday cookies and desserts, this iconic candy adds seasonal fun to everything," the company's website explains. "Add a dash of color to candy dishes for guests to enjoy at holiday parties. You can also use M&M's Holiday White Chocolate Candy in Christmas party goodie bags."

In addition to the new treat, the company has also brought back its mint chocolate Christmas candy which is made with rich milk chocolate and creamy peppermint flavors. Its crunchy candy shells boast seasonal red, white and green colors.

Both products are already available for purchase on MMS.com, at M&M’s stores and at major retailers nationwide.

M&M's has been in a jolly spirit since Halloween. For the spooky holiday, the brand partnered with GoPuff to help deliver free M&M’s to homes on Halloween night.

“We're doing everything we can to inspire more moments of everyday happiness this season," Tim LeBel, president of sales and "Chief Halloween Officer" at Mars Wrigley, said in a press release about the special partnership.

Baskin-Robbins has also gotten in the holiday spirit by releasing a "Thanksgiving ice cream." The treat is the chain's Flavor of the Month and emulates the taste of almost every classic Thanksgiving side dish.

Related: Starbucks Debuts an Iced Gingerbread Chai (in a New Holiday Cold Cup!) — and We Tried It

The "Turkey Day Fixin’s" flavor combines sweet potato and autumn spice ice creams with honey cornbread pieces and swirls of Ocean Spray cranberry sauce.

Starbucks kicked off the new season by releasing the iced gingerbread oat milk chai holiday drink. It is mixed with oat milk and black tea infused with cinnamon and warming spices. Fans of gingerbread can also look out for the coffee chain's gingerbread latte, gingerbread loaf and the Oleato gingerbread oat milk latte (at select locations).

Like M&M's, Starbucks also brought back some of its most popular seasonal flavors, including the peppermint mocha, chestnut praline latte, caramel brulée latte and the iced sugar cookie almond milk latte. 

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Holiday lovers will also be able to check out the return of the peppermint Frosty at Wendy's starting Nov. 14. The wintery dessert has “bursts of refreshing peppermint” in every spoonful, per a press release.

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