After partnering with Paris Saint-Germain to design the soccer team's official wardrobe, Dior named Kylian Mbappé as a global ambassador for its men's collections and Sauvage fragrance. Meanwhile, Purnell, a partner of the Ballon d'Or, created an exceptional watch estimated to be worth more than €1 million, engraved with the name of Lionel Messi, the winner of the most recent edition of the prize. The luxury sector is breaking with convention and is increasingly venturing into the world of soccer. Paris Modes Insider takes a closer look at this new phenomenon.
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