Lourdes Leon Channels Her Mom, Madonna, in New Miaou Fashion Campaign

Bianca Betancourt
Photo credit: Miaou - Instagram

From Harper's BAZAAR

  • Madonna's eldest daughter, Lourdes Leon, 23, is one of three models a part of the latest summer campaign for indie brand, Miaou.

  • Leon stuns while donning a ruched, curve hugging printed dress and a matching corset and mini skirt ensemble in the new campaign images.

Lourdes Leon is back in front of the camera.

On Thursday, it was revealed that the burgeoning style star--and daughter of pop star Madonna--was one of three models a part of the latest summer campaign for indie fashion brand, Miaou.

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The brand shared a sneak peek of the new collection with a behind-the-scenes shot of Leon striking a pose alongside models Paloma Elsesser and Ashley Smith. All three women are donning curve-hugging, printed ensembles--a signature of the Alexia Elkaim-helmed brand--as they stand barefoot in the grass for the brand's latest campaign. This isn't Leon's first time being a part of a major fashion moment; the 23-year-old has previously participated in campaigns and presentations for brands such as MadeMe, Gypsy Sport, Stella McCartney, and Desigual and was also famously the face of her mom's Material Girl clothing line at Macy's back in 2010.

In another behind-the-scenes snap, Lourdes can be seen lounging beachside in the sand while rocking a floral print corset and coordinating mini skirt, baring a striking resemblance to her mother in her iconic "Cherish" music video from 1989.

"🌟 LOLA 🌟," read the caption next to the post of the candid beach shots, because much like her mother, no last name is necessary for the budding fashion darling.

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