Luxury shopping at Louis Vuitton could be about to go duty free for the first time in China.
That's according to two sources close to the matter.
It would be a major move by the French fashion giant.
The company has only a small number of duty free stores around the world.
Louis Vuitton also famously never offers discounts on its bags and keeps a firm hold on distribution.
The duty-free shop would be set up on the emerging luxury hub of Hainan island.
The island has boomed as a high-end shopping destination during the global health crisis as Chinese shoppers have been unable to travel abroad.
The plan was unveiled by brand executives at a meeting in September, according to a source.
Any duty-free store would help LVMH exploit massive demand for luxury goods in China.
The firm declined to comment on the report.