Local beauty entrepreneur Ken Lim on challenges and staying power in the industry for over two decades

KUALA LUMPUR, Sept 3 — In the local beauty landscape, Kens Apothecary remains a notable name 23 years since its inception.

The founder Ken Lim introduced niche skincare brands at a time when the retail scene was mass market-driven. Today, brands such as Diptyque and Caudalie are household names and the word “apothecary” is a familiar one in our lexicon.

Presently, there are seven Kens Apothecary stores located in premier shopping malls in the Klang Valley and Penang. By the end of the year, Lim will open a new Diptyque standalone at Tun Razak Exchange (TRX).

How it began

Before venturing into the beauty industry, Lim’s professional background was as a financial controller. His introduction of Australian cult brand Aesop marked his initial foray into the Malaysian market.

When asked about hypothetical changes, Lim, 52, shared an intriguing perspective.

“Looking back, perhaps I might have delayed the launch of Kens Apothecary. It was too progressive and ahead of its time,” Lim told Malay Mail.

However, he acknowledged that his forward-thinking approach ultimately paid off.

“Had I not taken that step then, I wouldn’t be where I am today. Back then, I had to educate people about the concept of an apothecary,” said Penang-born Lim.

“Now, when Malaysians hear apothecary, they immediately connect it to our brand. So, in a way, I’ve made that word synonymous with us.”

While drawing inspiration from multi-brand beauty stores like Joyce Beauty and Mecca, Kens Apothecary has carved its own unique path.

“Naming the store Kens Apothecary stirred curiosity about the person behind the brand. At that time, it was unprecedented for a man to be in the beauty industry, which helped me stand out in people’s memories,” Lim said.

Taking risks has been a cornerstone of his journey.

“When I introduced designer toothpaste Marvis, my team had reservations, but now it’s selling well. This ability to anticipate trends is beneficial,” Lim said.

Lim expressed gratitude for pursuing his passion. “Over the years, our customers have placed their trust in us. Now self-care is more relevant than ever.”

What brings Lim satisfaction is that, even after all these years in the beauty industry, he remains relevant.

“That, I believe, is an achievement in itself. A dear friend, Datin Catherine Lai, often reminds me that staying relevant is what fosters curiosity about you and your brand.”

Acknowledging the ever-evolving nature of trends, Lim emphasised the importance of predicting what’s to come.

“Initially, I only introduced brands I personally wanted to use. Now that I’m in my 50s, anti-ageing products are on my radar.

“However, I make it a point to engage with younger individuals, explore their preferences on Instagram and align ourselves with what resonates with them.”

A new phase

The Pavilion Kuala Lumpur store heralds a new phase for the brand. — Picture courtesy of Kens Apothecary

Kens Apothecary recently unveiled its new concept store at Pavilion Kuala Lumpur, offering an elevated experience for consumers.

Designed with younger customers in mind, neutral tones come into play amid a touch of industrial design. Linear shelves allow customers to browse in an open space.

The main highlight of the 990 square feet store is the terrazzo tabletop which is a nod to sustainability, given that the material originates from 16th-century Italy to re-purpose stone offcuts.

According to Lim, the Pavilion KL store heralds a new phase for the brand, with customer experience as its main focus.

“We offer a curated and personalised experience. Our store is designed for seasonal pop-ups and other forms of activations for a more intimate customer satisfaction,” he said.

The boutique showcases a curated lineup of new brands like Philip B haircare, haute perfume brand Maison Crivelli and luxury home fragrance Fornasetti Profumi.

Lim is especially proud of his newest acquisition, Augustinus Bader.

“A friend who travelled to New York came across this brand and told me about it. I ordered it online and fell in love with it,” said Lim.

Augustinus Bader recently introduced The Retinol Serum, which sold out in Malaysia within two weeks of its launch. A lightweight and hydrating serum, it smooths and refines skin and is suitable for all skin types.

Augustinus Bader recently introduced hydrating serum The Retinol Serum. — Picture courtesy of Kens Apothecary

Throughout his long journey in this industry, Lim has been through ups and downs. But he’s thrived despite the obstacles.

“In retail, we are always changing up our concept. Do not be reluctant to change. I have lost a few brands (Aesop, Laura Mercier, Peter Thomas Roth) along the way.

“But the one brand that I built and will own forever is Kens Apothecary, and no one can take that away from me.”

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