How E! Will Go ‘Live From the Red Carpet’ for the Emmys When There’s No Red Carpet

How do you put on a red carpet show with no red carpet? That’s the challenge E! will face when it puts on its “Live From the Red Carpet” Emmys pre-show on Sunday, marking the first time the network will have to cover a major awards show in the era of COVID. “We had to think about this weekend in a completely different way this year,” Jen Neal, general manager of E! News, Live Events and Digital, Lifestyle Networks, said. “We literally have to look at every aspect of what we’re doing through a different lens.” Gone is the familiar parade of stars, lines of photographers and crowds of fans. Instead, viewers will tune in to a pre-show hosted by Giuliana Rancic and Vivica A. Fox featuring a new, socially distanced set and interviews with celebrities via video chat. Neal says to expect typical pre-show elements like predictions for the major categories and interviews about upcoming projects, only with a looser, “more spontaneous” feel than a traditional red carpet. Also Read: Why This Year's Emmys Ratings May Not Decline as Much as You'd Think “I don’t think there are any precedents,” Neal said. “It requires more imagination and creativity and...

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