How Lionsgate and Kingdom Hope to Redefine Faith-Based Films With ‘I Still Believe’

Jeremy Fuster

The release of Lionsgate’s “I Still Believe” marks the arrival of a new studio in the growing faith-based movie market: Kingdom Story Company, a new venture founded by directors Jon and Andrew Erwin that hopes to win over Christian audiences with a new approach to the genre — and maybe even draw in some general audiences, as well. “I Still Believe” is also big for Lionsgate because it is the first film released through their distribution deal with Kingdom, which was announced at CinemaCon last year. The deal was made after the surprising success of the Erwins’ previous film, “I Can Only Imagine,” a biopic about the inspiration behind the MercyMe song of the same name that became the best selling Christian music single of all time. Made on a $7 million budget, the film became a surprise success with $86 million grossed worldwide. With the profits from that film, the Erwins started Kingdom with plans to release 2-3 films per year. “I Still Believe” is the first of three films planned by the studio for 2020 and stars “Riverdale” lead KJ Apa as singer-songwriter Jeremy Camp in the true story of how he met his first wife, Melissa, and...

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