For LGBTQIA+ Pride Month, the UGG brand brought together several artists, including Lil Nas X, Hari Nef, and Jordun Love, to appear in its #UggPride campaign, and display its all-gender models reinterpreted in the colors of the iconic rainbow flag.
While many Pride marches were cancelled last year due to the global pandemic, this 2021 edition of Pride Month is expected to be held in better conditions in many cities around the world. In support of the LGBTQIA+ community, the UGG brand partnered with various projects, as it does every year, such as the "Proud Prom," an inclusive virtual prom orchestrated in partnership with the Pacific Pride Foundation, and also unveiled the images of its new #UggPride campaign.
For the occasion, UGG invited several close friends, as well as some brand ambassadors, who all posed in front of the lens of Danielle Levitt, wearing a selection of colorful all-gender models. The group included singer and rapper Lil Nas X and actress and writer Hari Nef, but also Maya Samaha, Jordun Love, Mads Hamilton, Sky Limon, and Roz Borah.
The brand also committed to donating 25 dollars for each pair of Disco Stripe sold, for a maximum donation of 125,000 dollars, to GLAAD, an American association that works for the acceptance of LGBTQ+. Last year's donation went to support the organization's cultural programs.