How Lifetime and Hallmark Finally Made the Yuletide Gay With First-Ever LGBTQ Holiday Movies

Jennifer Maas
·1-min read

After years of criticism, Lifetime and Hallmark are finally including LGBTQ characters and storylines in their holiday movies in a prominent way: Hallmark with “The Christmas House,” featuring Jonathan Bennett and Brad Harder as a gay couple looking to adopt, and Lifetime has “The Christmas Setup,” the channel’s first-ever movie starring gay leads, played by married-in-real-life couple Ben Lewis and Blake Lee. While Lifetime’s movie is a bigger stride, as it features a gay couple as the leads rather than part of an ensemble, both projects mark significant turning points for the leaders in holiday TV movies, which have faced repeated backlash each holiday season that goes by without LGBTQ representation in their slates and repeatedly said they will address the problem. So why did the cable channels decided to listen to a very vocal group of fans and make that change in 2020 — even though each is still devoting a large portion of its slate (30 movies for Lifetime, 40 for Hallmark) to heterosexual-centric romances? Also Read: 'Princess Switch 2': Did You Spot the 'A Christmas Prince' Cameo? “The Christmas Setup” (Lifetime) “Inclusion has always been a huge part of Lifetime’s plan. Across the board, not just in...

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