The XX’s Romy Madley Croft is on track to release her debut solo album. As a fan, I was excited to be invited to an exclusive listening party today (28 Sept) with 30 other media, including the team at Beggars Group and Love Da Records.
We were previewing Croft’s solo track “Lifetime” and the CEO of Beggars Group, Paul Redding, led the kickoff with an introduction on Zoom. Croft did not participate in the video call.
Croft wrote and recorded the song in London during the lockdown. The song is about the dream of being reunited with friends, family and the ones we love, capturing the euphoria of being together again.
“Lifetime” is a dance-y, no-frills track that begs you to stand up and move. It’s far different from what you would envision The XX would have offered, which makes it a delightful surprise. What stood out for me was the club-influenced pop beats and the drum synth that give the track its layers.
In some instances, the song is about romantic melancholy, as the honeyed-voice Croft calls out to someone – perhaps, a lover – to just “let it happen once in a lifetime.” I guess in some ways; the pandemic has forced us to look back and prioritise what’s important to us – the relationships with our family members, our loved ones, as countries around the world continue to shut borders, thus splitting families and couples apart. If you have this one lifetime, wouldn’t you want to take a chance upon something, someone and celebrate life?
The three minutes 18 seconds track is a reminder for us to celebrate life and love, and you better do it standing up, dancing. We only wished it could be longer.
Listen to “Lifetime” here.