Lego turns out to be a lockdown winner.
Sales of the plastic bricks jumped 14% in the first half of the year.
That as families stuck home looked for ways to fill the time.
The family-owned firm has returned to growth since 2017.
Since then it’s outpaced expansion in the overall toy market - a trend that continued between January and June.
Chief Executive Niels Christiansen says the company saw clear gains during the worst of the global crisis.
But he says momentum has continued into the second half, even as lockdowns ease.
Last year Lego increased investments in e-commerce and its own website.
That saw the number of visitors to lego.com double in the first half of this year.
But while consumer sales jumped 14%, Lego revenues were only up by half that amount.
The difference came as the company temporarily halted production in Mexico and China, leaving retailers to sell their existing stock.
Lego’s 616 stores around the world also had to shut.
But the rise in online sales compensated, and the firm says nearly all its shops are now open again.
Operating profit grew 11% to 3.9 billion Danish crowns - about 620 million dollars.