As part of the “Kinder, Braver Together” campaign, a range of limited edition products from T-shirts to caps and totes are on sale through Oct. 10. In addition, a pop-up shop at Westfield Century City is set to open Sept. 27.
More from Variety
Lady Gaga x Cotton On
Ahead of the pop-up store opening, Gaga and her mother, president of Born This Way Foundation Cynthia Germanotta, stopped by and met with a group of young people. In a safe and intimate space, the Academy Award-winning superstar heard stories from the youth and stressed the importance of accessible mental health resources.
Talking about her collaboration with the Cotton On Foundation, Gaga said, “It is so refreshing to see a brand want to do something about mental health, but also not make it a drop in the bucket and let’s just do a T-shirt. They took the time to make this cool and beautiful and something that people can latch onto in a cultural way.”
Gaga spent time listening to individual stories and asked how the Be There Certificate, an interactive online mental health course that young people and youth advocates can take for free and at their own pace, had changed their outlook on confidence. Designed as a framework for young people to have the knowledge, skills and confidence to safely support anyone struggling with mental health, a young person present shared their experience. They said, “This is something super special and important to me. I feel taking this course you’ll get the knowledge and be able to share that with anyone around you and recognize the signs.”
Born This Way Foundation was co-founded in 2012 by Gaga and Germanotta, with the goal of supporting youth mental health and building a kinder, braver world. Germanotta told the group, “We always try to stay true to our mission, which is inspiring and empowering youth.”
Said Gaga, “I like this idea that we can better ourselves for each other.”
Best of Variety