There are beauty products that are strictly utilitarian, like a trusty drugstore shampoo. Others are beautiful and functional, like an embossed bronzer or slick eye shadow palette. But there's a whole category of products—usually skin care—intended to be coveted like miniature sculptures for your vanity. Their thoughtful designs, from the shapes of the jars to the scents of the luscious creams, make the application a transformative experience. With each dab and tap, you become someone far more posh—the effects of the day's stress just melting away. When you invest in one of these special products, you'll find that your skin care routine suddenly sparks more joy. The ritual of skin care, after all, is self-care.
That's the power of La Prairie. The iconic Swiss brand continues to redefine and reshape the idea of luxury skin care. La Prairie is unapologetic with price tags, uncompromising with unique packaging design, and continually pushes the limits on science-driven ingredients (hence the pricing). Its new eye cream, La Prairie White Caviar Eye Extraordinaire, is no exception. One jar, complete with a ceramic eye roller shaped like a pearl, is $550. In a word, it's decadent.
The eye cream wouldn't be a 2020 Anti-Aging Award winner based on the jar alone. The rich cream inside is unlike anything we've tried—a feast for the eyes in the most literal sense. Most brightening eye creams address darkness and dryness under the eye, but that's only part of the equation. For truly illuminated under-eyes, a cream needs to address all forms of discoloration—including yellow and red—as well as the hollows and textural issues that can create shadows and lines. La Prairie's White Caviar Eye Extraordinaire goes to work on all signs of aging.
This eye cream is particularly great for daytime, as you might want to use a formula with retinol at night. It applies beautifully under makeup, and you'll find you need less concealer day by day. That's because it disguises all forms of discoloration and brightens the eye right away with optical blurring agents that border on shimmery. The cream also contains a new technology called Lumidose, a molecule that reduces the formation of melanin (dark spots) by inhibiting the enzyme tyrosinase in your skin. Over time, the cream also works to boost elasticity and smooth lines with the same cellular complex technology as the rest of the White Caviar line. No eye cream is a magic cure for dark circles, but the La Prairie White Caviar Eye Extraordinaire is the closest we've found.
There are additional bells and whistles that make this cream an experience to own. The airtight jar has become a signature of the brand, keeping the formula inside active and safe. Just one push dispenses a perfect pearl of cream, more than enough for both eyes. The texture of the cream is plush and dense, but once you press it into the skin, it melts away. Then there's the cooling, pearl-shaped ceramic eye roller. The diminutive size is ideal for targeting puffiness under the eye. Use it right after applying the cream, or anytime you feel like your eyes need a spa break. You'll keep using the roller for years after the cream is long gone.
Of course, this eye cream is an investment. But it's one that will make you feel (and look) a little brighter each time you experience it. At the end of the day, any beauty product that sparks a little joy right now is one we consider worth it.
La Prairie White Caviar Eye Extraordinaire, $550, saksfifthavenue.com.
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