Kim Kardashian is no stranger to a viral moment. Earlier this year, a clip from the reality star’s cover story with Variety set social media abuzz when she offered some words of advice for women in business: “Get your fucking ass up and work. It seems like nobody wants to work these days.”
Kardashian is staying true to her word: The beauty and fashion mogul announced earlier this year the expansion of her ultra-popular Skims brand to include its first swimwear collection. The first collection dropped in March but the new line, out today, is more Kim K than ever — meaning it includes skin-tight, arm-length “swim gloves” for $50 (that are already close to selling out).
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The rest of the collection includes more ready-to-wear swimwear pieces similar to the first drop, but this time elevated in brighter hues such as hot pink and metallic. Three different skin-baring bikinis feature a slightly varying silhouettes, while other pieces include more fabric like the sarong mini skirt and mock neck tank.
“I know our customers have been wanting this from us for such a long time,” Kardashian said in a statement upon the swimwear line’s initial launch. “We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe — both for in and out of the water.”
Courtesy of Skims
Skims was reported to be valued at a whopping $3.2 billion in January, after increasing sales by 90% throughout 2021. The brand began as a shapewear company when Kardashian first founded it in 2019, but Skims quickly expanded to loungewear and undergarments.
The brand also became the official undergarment outfitter for Team USA during the 2021 Tokyo Olympics. Kardashian continued the partnership for the Games in Beijing this winter, providing Olympic athletes cozy apparel to wear during their downtime. The shoppable collection includes a mix of loungewear, athletic gear and sleepwear, each piece color-blocked in red, white and blue.
Skim Swim is currently available on the Skims website.
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