Kids Spent 100 Minutes Watching YouTube Last Month, a 75% Jump From a Year Ago

Sean Burch

YouTube and TikTok have dominated the time kids spend watching content while sheltering in place, according to a new study from Qustodio, a software company specializing in parental control programs. In May, American children between the ages of 4-15 years old watched nearly 100 minutes per day on YouTube on average, according to the study — up 75% from the same time last year. Worldwide, the average comes to 85 minutes per day spent surfing YouTube. (It should also be pointed out YouTube positions itself as a video site for kids 13 and older — and even has its own spinoff YouTube Kids app dedicated to younger children. Still, kids seem to prefer original YouTube.) The spike in YouTube viewing is due, in large part, to the coronavirus pandemic; kids have both looked to YouTube to augment what they were learning over Zoom instruction, while also looking for something to simply fill the extra time they have each day not going to school. Graph showing YouTube’s upswing in time children spent watching content each day YouTube’s popularity among kids ages 4-15 towers over all sites and social media apps, in fact, except one — TikTok. The wildly-popular app, best known...

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