The brand launched its latest "Find the One" campaign on Tuesday with a commercial that features the 37-year-old laying in bed topless with a pair of Good American jeans on. And although Kardashian remains covered with a sheet throughout the clip, a number of networks have, according to Good American, refused to have it televised.
Good American didn't immediately respond to Yahoo Life's request for comment. However, the brand provided the following statement to People. "Good American's 'Find The One' campaign, which launched yesterday September 28, was ultimately rejected by TV networks due to the video being too racy, sharing that 'all parties should be properly clothed,'" it read. "If wearing a great pair of denim is wrong then Good American doesn't want to be right."
The brand even used coverage of the news to build interest on Instagram by posting a screenshot of a TMZ headline with the caption "TOO SEXY FOR TV."
"It made me wanna buy her jeans," someone commented.
The full spot can currently be viewed on Instagram.
It isn't the first time that a network's rejection of an ad has stirred up similar interest. In fact, Ashley Graham starred in a commercial for plus size lingerie brand Lane Bryant in 2010 that was initially shot down by networks including ABC and Fox. The decision sparked a debate about whether the networks were fat shaming the ad's star.
"Why would a size 16 model in lingerie be banned from television and not a size 2 model?" Graham questioned while reflecting on the moment in a 2019 interview with Vogue.
The controversy that came out of it, however, ultimately pushed Graham further into the spotlight. "It put me on the map...and it started a conversation," she said.
Another six years later, Graham appeared on the cover of Sports Illustrated Swimsuit, being the first at a size 16 to do so. Still, both Graham and the lingerie brand went on to face pushback from networks when they released the commercial for the #ThisBody campaign that same year.
At the time, Lane Bryant told People that the ad was meant to be "a true celebration of women of all sizes doing what makes them feel beautiful." Good American similarly told People that the "Find the One" campaign is intended to be an empowering one. "As a brand built on empowering women to celebrate their bodies with confidence by offering high-quality denim and apparel in all sizes, Good American's 'Find the One' campaign is meant to uplift and celebrate that feeling of sexiness and confidence that all women experience when finding the perfect pair of jeans," said a representative.
Much like Lane Bryant did with their own ads, People reports that Good American plans to "edit the ad for approval to eventually air." As Kardashian continues to speak out about her brand's mission of size inclusivity and body positivity, however, this incident will likely only push her to break more boundaries.