Keke Palmer Joins DivaGurl for New Song 'S.O.B.' After She 'Fell in Love' with the Girl Group (Exclusive)

PEOPLE can exclusively premiere the colorful, nostalgic music video for "S.O.B." by Palmer (a.k.a. Keyana) alongside Sadé, LaShay and Monét of DivaGurl

Actress, singer, host and author Keke Palmer can now add girl group member to her stacked resume.

The Emmy winner — going by her middle name, Keyana — has joined forces with Sadé, LaShay and Monét of DivaGurl to bring back the sound and feel of the '90s with their debut single, "S.O.B.," and PEOPLE can exclusively premiere its colorful music video.

"I heard a few songs from the DivaGurl album, and I fell in love," Palmer, 30, tells PEOPLE of how the project came together. "I was so impressed that I asked them to open for me on tour, and we even documented it for my network KeyTV."

Related: Keke Palmer Says the Me Too Movement Should Happen in the Music Industry: 'Everybody's a Crooked Cop' (Exclusive)

<p>Dalvin Adams</p> Keke Palmer

Dalvin Adams

Keke Palmer

"These girls are stunning, their individual style is incredible, and they bring that nostalgic girl group energy that the industry has been missing," added the Nope star.

"S.O.B.," an acronym for "stand on business," finds Palmer confidently singing about looking for a romantic partner who understands that she already knows her own worth.

"How can you say that you love me / When you don't know me yet / That's just the price, and I paid it / For me being that bitch," she declares on the first verse.

Related: Keke Palmer Announces New Book: ‘A Full-On Exploration of My Intrusive Thoughts’ (Exclusive)

<p>Dalvin Adams</p> DivaGurl

Dalvin Adams


Palmer introduced each member of the group in a teaser video shared to Instagram on June 18. "DivaGurl, we represent all the different stages of a diva. I'm the sultry, as you can see. Sadé is the boss," she said.

"Obviously, LaShay is the one with the pizazz. She got that swag," added Palmer, before noting with a hint of shade: "I would say that Monét is perceived innocence."

"S.O.B." is released in part through Palmer's Big Bosses Entertainment record label, which she launched last year with her latest album, Big Boss.

In May 2023, she opened up to PEOPLE about why she decided to launch an independent label after many "stifling" years signed to major recording companies. "I really spent a lot of those years figuring out what went wrong or why things weren't connecting for me as an artist," said the star.

"I think with labels, there isn't any artist development. A lot of times they'll try stuff to throw stuff out, then it doesn't work and it's your fault. They don't really support the artists in being able to discover how to share their voice, how to tell their story," continued Palmer at the time.

Elsewhere in the interview, she added, "I'm talented, I can sing, I can perform, I can do all that, but knowing how to present that to the world, there's still an art to that. My experience with labels taught me that I had to figure that out because they weren't able to really help me with it."

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