Kateryna Vyshnevska, Founder Of The $20M Ukrainian Content Club, To Exit Film.UA After 15 Years
EXCLUSIVE: Kateryna Vyshnevska, Film.UA’s co-productions boss who has played an integral role in getting the sector back up-and-running and founded the $20M Ukrainian Content Club, is exiting after 15 years.
Vyshnevska, who has held a number of roles with Ukrainian production powerhouse Film.UA including Head of Development and Co-Productions, will continue working with the outfit on selected projects. She will also act as freelance producer on other shows and consult with companies and producers looking to bridge the gap between CEE and the wider industry. Today is her last day.
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During her 15-year tenure, Vyshnevska has overseen the likes of Netflix Ukraine hit The Sniffer, top-selling detective drama Hide and Seek and award-winning anthology series Those Who Stayed. Telling the stories of people who remained during the ongoing Ukraine War, the latter was one of the first shows to enter production following Vladimir Putin’s invasion and has sold round the world, backed by Red Arrow Studios International.
Vyshnevska said she and Film.UA have “accomplished exceptional things, many of which were a first both for Ukraine and CEE.”
“It is precisely because of this culture of enablement, that I now feel it’s time to take the next step,” she said. “I will continue working with Film.UA but am also looking forward to focusing on my own passion projects and working with exceptional producers out of CEE and beyond. After all, connecting CEE and the wider international AV industry and crisis management is what I do best”.
Succession plans will be announced in due course for Vyshnevska, who has been a leading force in getting Ukraine’s TV sector up-and-running since the February 24 2022 invasion.
She spearheaded the $20M Ukrainian Content Club, a funding pot to help stimulate production in the sector, and met stakeholders from across Hollywood to drum up support.
Speaking to Deadline for our Mipcom Ukraine analysis last year, she said she became part of a taskforce focusing on how to get “significant and cultural” Ukrainian projects to screen within days of war starting. “There was a lot of anger but that anger was channelled in the right direction,” Vyshnevska said at the time.
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