Kate Middleton and Meghan Markle Both Wear This Minimalist Sneaker Brand

Minimalism meets sporty chic.

When it comes to sleek white sneakers, no one does it better than Veja. Celebrated both for their chic design and the brand’s commitment to sustainability and ethical production, Veja has carved out a unique space in the sneaker world.

The France-based brand was founded in 2005 by Sébastien Kopp and François-Ghislain Morillion with a desire to create a sneaker that would be both stylish and environmentally responsible. From the outset, Veja aimed to revolutionize the sneaker industry by addressing its environmental and social impacts, a mission that starts with its materials. According to the company's website, the sneakers are made from "Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials made from recycled plastic bottles or recycled polyester." The brand also claims it works directly with farmers in Brazil to source organic cotton and rubber, ensuring fair trade practices and providing financial support for these communities.

With its understated elegance and commitment to sustainability, it's no wonder the brand has become a favorite or It-girls and celebrities alike. Ahead, some of the celeb-approved styles from Veja.

Veja's Celebrity Fans

Veja’s rise to prominence has been bolstered by its growing list of celebrity endorsements. One notable moment came from the Duchess of Sussex, Meghan Markle, who was spotted wearing a pair of classic black and white Esplar sneakers to the Invictus Games in Australia. One the Brazilian-born shoe got the royal stamp of approval, the rest was history.

Meghan Markle

A significant moment for the brand occurred in 2018 when the Duchess of Sussex was photographed wearing the Esplar Veja sneakers at the Invictus Games in Australia. Markle has been seen on numerous other occasions sporting the sneakers, and her endorsement has significantly boosted the brand's visibility and appeal.

Reese Witherspoon

The actress and entrepreneur makes a case for the perfect errands look in a pair of classic blue jeans, a chic knit, a crossbody bag, and, of course, Veja sneakers. This look screams capsule wardrobe, which is one of the main reasons why Veja sneakers are so popular.

Emily Ratajkowski

The beauty of Veja sneakers lies in their broad appeal. From royalty to It-girls like Emily Ratajkowski, the classic white sneaker can be styled with a variety of outfits, reflecting different aesthetics.

Kate Middleton

Another royal Veja fan is Kate Middleton. She stepped out in a chic and casual ensemble, pairing a bright blue blazer with a white top and dark jeans. The Princess of Wales accessorized her look with a pair of Veja sneakers, underscoring the brand's appeal among high-profile figures.

Alexandra Daddario

The actress is a fan of Veja skeajers for her off-duty looks. For this outfit, Daddario chose to match the blue hues in her look to the V-logo, which is available in a wide range of colors, on her sneakers.

Celebrity-Approved Veja Styles

Veja offers a variety of styles that have gained celebrity approval. Some of the most popular offerings include:

Veja V-10

Known for its retro-inspired design, the V-10 is a favorite among celebrities. Its classic silhouette and comfortable fit make it a go-to choice for everyday wear.

Veja Esplar

This minimalist sneaker is another celebrity favorite. Named after the Brazilian NGO that supports organic cotton farming, the Esplar is a testament to Veja's commitment to sustainability.

Veja Campo

Featuring a sleek and modern design, the Campo is perfect for those who prefer a more contemporary look. Celebrities love its versatility and chic appeal.

For more InStyle news, make sure to sign up for our newsletter!

Read the original article on InStyle.