Justin Bieber kicks off ‘new era’ with Holy music video
Justin Bieber has released a music video for his new song Holy, beginning his “new era” with a celebration of his Christian faith.
The chart-topping pop star teamed up with Chance The Rapper for the uplifting track.
The song was accompanied by a short film, featuring US actress Ryan Destiny as Bieber’s love interest and That ’70s Show star Wilmer Valderrama as a kind-hearted stranger who comes to their aid.
Filmed in Los Angeles, it sees Bieber working in an oil field, before losing his job. Chance The Rapper performs his verse from what appears to be a cannabis growing facility.
The short film was directed by Colin Tilley, who is best known for his work on the video for Cardi B’s viral hit WAP.
Marking Holy’s release, Bieber said: “The new era begins.”
Bieber is working on his sixth studio album, a follow-up to Changes, which was released in February.
#HOLY OUT NOW @chancetherapper
A post shared by Justin Bieber (@justinbieber) on Sep 17, 2020 at 9:02pm PDT
Bieber, 26, discussed the direction of his new material in a livestream with Chance The Rapper, 27, before Holy’s release.
“This album is really some of the best music I’ve ever made,” Bieber said.
Bieber and Chance the Rapper have collaborated in the past, both appearing with Quavo on DJ Khaled's 2018 track No Brainer. Chance the Rapper also appeared on Bieber's 2013 song Confident.
Chance The Rapper, himself deeply religious, revealed he had heard the new songs and compared the album to Michael Jackson’s classic 1979 record Off The Wall, which marked a departure from the King Of Pop’s previous work and was hailed as a major breakthrough.
Additional reporting by Press Association.
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