Today, designer, VERANDA columnist, and host of the IG Live series "High Tea with Joy" Joy Moyler announced the launch of Joy Moyler Atelier, with her first collection full of inspiration from her hometown of New York City. This collection features three tabletop designs in black-and-white motifs: Majestic, Beresford, and Dakota.
"I love finding inspiration from the silhouettes I see almost everyday," Moyler says. "I was walking through Central Park so much at the time and one day was looking at the buildings of Central Park West, admiring the elements of their structures. I just started sketching and thinking about how I could put this on tableware."
Like everything else she does, Moyler immediately dove in deep, teaching herself Adobe Illustrator, researching the best sourcing options for porcelain, and working with different makers to best interpret her artwork onto plates and cups. It was at this time that her now-late mother fell ill, and while she put off launching the collection to take care of her, Moyler's mother became a major source of inspiration for Joy Moyler Atelier.
"I began thumbing through some jewelry I've collected and looked at two of my favorite pairs of earrings that were pieces of my mom’s," says Moyler. "They were these beautiful emerald and diamond pieces, and as I studied their shape, I was inspired to create my logo motif."
Moyler hopes this collection will encourage more people to elevate their every day meals and take time to make them special—whether they're eating a take-out grilled cheese or have finally mastered a recipe for Beef Wellington—and says she wanted to be cognizant of our current economic crisis by making this collection attainable for a wide range of consumers.
"You can forget about ills of the world when you have a proper meal on a real plate, and it allows you to really celebrate the day and enjoy people being at your table or just treat yourself," says Moyler. "Light some candles and serve your dinner on plates with beautiful platinum edges and watch it glow."
While she one day dreams of returning to her favorite haunts like The Polo Bar, The Palm Court at The Plaza, and Marea in Central Park, Moyler has enjoyed finding more time to cook and plate beautiful meals, sip a hot cup of British black tea with a splash of cream, and enjoy the fruits of her labor. The designer has high hopes to expand her brand in the coming months and years and says she has fallen in love with designing and producing bespoke products with this first launch. She has enjoyed this marriage of two of her greatest passions: architecture and all things food—from cooking to plating to hosting—and we can't wait to see what's next from Joy Moyler Atelier.
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