Jewelry and streetwear collide as Tiffany & Co. and Supreme join forces

·1-min read
Tiffany & Co. has joined forces with Supreme on a jewelry collection and a logo T-shirt.

The mixing of genres and styles is as relevant as ever in the fashion world, where collaborations seem each more unexpected than the next. The latest brings together two very distinct worlds -- jewelry and streetwear -- and two major names: Tiffany & Co. and Supreme. And it's a combination that already looks like a sure-fire success...

A shockwave rippled through the world of fashion this weekend -- and we're hardly exaggerating -- when legendary jeweler Tiffany & Co. and luxury streetwear giant Supreme simultaneously posted a teaser on social media suggesting a collaboration. Almost 24 hours later, the rumors were confirmed, with two new simultaneous posts giving a clearer idea of what the fruit of this partnership will look like.

The jeweler has indeed teamed up with Supreme on a collection of sterling silver jewelry, mixing the style and DNA of each brand. Some pieces have a hint of bling -- although this remains quite subtle -- such as a key-shaped keyring that turns into a pocket knife, and a bracelet with several stars. The collab also makes use of the fine, high-end materials typically associated with the expertise of Tiffany & Co. with a necklace made entirely of freshwater cultured pearls.

Called "Return to Tiffany," the collection draws inspiration from a series of pieces launched in the 1960s, the two houses explain on their respective Instagram pages. The collaboration, landing from November 11 worldwide -- or November 13 in Japan -- also includes a logo T-shirt.

After featuring Beyoncé and Jay-Z in its last campaign, Tiffany & Co. appears to be continuing its drive to diversify and reach out to a new, younger target with this collection. It is embodied by various young talents, including the skater, designer and model Sean Pablo.

Christelle Pellissier

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