Jerry Seinfeld to Direct, Produce and Star in Pop-Tart Origin Story ‘Unfrosted’ for Netflix

·1-min read

What goes great with coffee? Pop Tarts — naturally.

After the success of “Comedians in Cars Getting Coffee,” Netflix has nabbed Jerry Seinfeld’s latest venture, a new movie about the creation of the Pop Tart. Seinfeld will produce, direct and star in the comedy, titled “Unfrosted.”

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The movie — which he’s co-written with Spike Feresten and Barry Marder — was a inspired by a popular joke of Seinfeld’s, about when he first discovered the Pop Tart as a kid. The comedian most recently featured the bit during his last stand-up special, 2020’s “23 Hours to Kill,” Back in 2012, Seinfeld dissected the joke for “The New York Times,” explaining that how the first line — “When I was a kid and they invented the Pop Tart, that back of my head blew off” — sets the story in motion.

Production on the breakfast-based project is set to start next spring.

Seinfeld and Netflix have had a very successful relationship since 2017, when the legendary comic signed on with the streamer, in a sweet deal that brought his interview series “Comedians in Cars Getting Coffee” to Netflix. As part of the partnership, Seinfeld also produced two original stand-up specials — “23 Hours to Kill and 2017’s “Jerry Before Seinfeld” — both of which earned Emmy nominations.

The gold rush didn’t end there. Later this year, Netflix will begin streaming all 180 episodes of “Seinfeld,” after acquiring the global rights to the comedy series in 2020. The exclusive deal is set to last for five years.

Deadline was first to report news of the project.

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