Jeremiah Brent wants to talk about sustainability. "It's the future, get on board!" the interior designer and television personality tells House Beautiful. Seriously, though: "I think sustainability is the future of design, and I'm hoping it's the future of everything," Brent says. That's the reason he just launched a new collection of cleaning and home products with Grove Collaborative, a brand that's all about healthier home essentials—that is, healthier for your home and the environment.
The collection, which includes soap and dispensers, cleaning concentrates and spray bottles, a selection of kitchen linens (namely, an apron, oven mitt, and kitchen towel), a sink tray, and a sleek candle that's perfect for the holidays, was made with sustainability and style top of mind. "We used natural fragrances, soy wax, organic cottons—all of that stuff is really important to me," Brent explains. "And my house is a very design-centric home, so everything that you bring into the house has to really rise up. We care about the way things look, whether it's a soap or a candle, or a hand towel."
But it's not just the style that's important—it's the scent, too. Something Brent is particularly excited about is that the collection is, as he explains it, rooted in story. "The scents, Merida and Careyes, are both places that our family travels to consistently, and we were able to create scents that really take you back there, especially right now when we can't travel."
Merida, a scent comprised of wild coriander and black pepper, is admittedly a unique aroma for cleaning products, but for Brent, it was important that the scents were interesting and storied, rather than the traditional.
"Smell for me is the final layer on anything, and it can really transport you," Brent says. "I deeply care about scent, and I didn't want it to just smell like lemon when you're cleaning, I wanted to give it some context and some depth. The freshness of the black pepper gives you that zest that is so needed, and the coriander is one of my favorite smells. I went back and forth, because it's not a typical scent, but I feel like it's something that can be seasonal, and for me, year-round."
Brent says he was inspired by Grove's ability to make living an eco-friendly lifestyle easy and approachable, as well as his own life at home. "Grove's commitment to sustainability is a huge thing for me as a designer, and as a parent," he says. "When I sat down with them, they were so deeply invested and open to my commitment to ceremony and ritual, and really creating this collection based on some of the experiences that we've had as a family and what home means to us."
As far as his favorite product in the collection goes? While he's proud of it all, he has a soft spot for the candle, which is available in the Careyes scent—a gorgeous combination of sweet mandarin and cinnamon bark that will take you right back to the holidays of your childhood (or at least, it did for me, bringing back memories of my mom boiling orange peels and cinnamon sticks on the stove every Christmas.)
"When you set out to create a collection that's going to launch during the holidays, you want it to be something that embodies the warmth and the ceremony of bringing people together, and a gift that you can share, but I didn't want it to smell like pumpkin spice—even though we enjoy pumpkin spice once in a while," Brent says. "So, I'm proud of that, and its versatility. The candle vessel, which I hand-drew and worked with Grove to get the perfect pitch and the perfect smoky color—that, when it's done, I use as a vase for flowers in the house."
Aesthetically, the collection is inspired by nature, with olive greens and burnt terra-cotta taking center stage. "I wanted things that felt layered, a little bit more historical in their hue and the palette," Brent says. "The idea was to create silhouettes and colors that could blend into any design aesthetic, year-round."
But, let's get back to the heart of the collection: sustainability. "Especially with two children, I like that whatever I do represents something bigger than just being beautiful," Brent says. He adds that he and his family incorporate eco-consciousness into their home in everything that they do. "We're a no plastic house as much as we can be, we've got a lot of water filters, everybody's got a water filter, we don't use traditional paper towels, and everything is recyclable—we try to do as much as we can, even down to some of the lightbulbs we use," Brent shares. "You know, it's not that complicated really, when you think about it, to change your carbon footprint. And I'm learning every day, just like everybody else. There's always something new to learn, but I think everybody should be tasking themselves with that.
For me, design has always been a collaborative affair. One of my favorite sustainable brands (can you guess who?) and I have been working on a collection of home essentials inspired by natural textures, warm hues, and family rituals 🌿 I can’t wait to bring our vision from my home to yours. Stay tuned, it’s coming soon! Xx JB
A post shared by J E R E M I A H B R E N T (@jeremiahbrent) on Nov 8, 2020 at 1:13pm PST
Alongside swapping out your cleaning products for more eco-friendly alternatives and seeking out that education Brent's advice for those looking to live more sustainably is simple: The first step? Swap your single-use plastic water bottles for refillable options and invest in water filters, like a Brita pitcher. "We used to buy packages of water bottles and have them in our fridge, and then I started researching it and realized what goes on and where those go," he says.
And at the end of the day, it's about being mindful of how you shop. "It's about bringing things into your home that are versatile, that can stand the test of time, that are transitional," Brent says. "There are so many things out there and so many different ways that we can change the way we live, and hopefully improve the world. I'm invested in that, and Grove is amazing because they make it easy. Everything they're using is rooted in that belief, and with plastic-free packaging."
The limited edition collection is available while supplies last at grove.co, and you can shop some top picks below, too.
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