Jay Chou's four-day China concert in Tianjin drive local consumption by RM1.9b
KUALA LUMPUR, Sept 13 — King of Mandopop Jay Chou's recent four-day concert at Tianjin, China, has driven local consumption by a whopping three billion yuan (RM1.9 billion).
Quoting figures released by Tianjin Municipal Government, China Times reported that the event saw 185,000 people attending.
Of the number, 38 percent are locals while the rest are from outside of the city.
The concerts, held from September 7 to 10 at Tianjin Olympic Centre, has further promoted local business, culture and tourism.
From September 6 to 11, there was an increase of 11.7 per cent in the overall number of tourism orders compared to the previous week while tourist arrivals also increased by 8.57 per cent during the same period.
Meanwhile, hotel occupancy grew 91 per cent while room rates recorded an uptick of 25.9 per cent.
As seen from the figures, the authorities opined that performances and travelling has injected new vitality.
It has also become a “new engine” to drive urban economic development.
The concert was part of Chou's Carnival World Tour that began in 2019 and expected to end May 19 next year at Fuzhou, China.
