Japanese activist campaigns for young people to vote

Twenty-three year-old Momoko Nojo is hitting Japan's campaign trail with colorful T-shirts and sweaters to hook in passersby, but she's not running for office.

Instead, her aim is to get young people like her to vote in a country where many don't care.

It's no wonder why.

Many say the candidates are overwhelmingly male, old, and disconnected from their lives.

The ruling party has held power for most of the last six decades.

And so in the last two elections, only a third of voters in their twenties showed up.

The next general election is days away, and turnout could be at its lowest in decades.

But Nojo runs a group called 'No Youth No Japan', and her step one to getting young Japanese fired up is to get them talking.

"Interested people will wear these clothes, and post a picture online. Others will see it, and learn about 'No Youth No Japan'. Or people around will know 'this person is someone who is interested (in politics)' and that's important."

The shirts' quirky designs emphasize issues: life, equality, and the planet.

It's a different approach to newspaper ads, stump speeches and appeals on public TV.

Some were buying into the clothes - and the campaign.

"It's a cute design, its politics-related but they are making a design that young people would like. It's a solution that could easily attract attention (to the election)."

Nojo faces huge odds, but she's not easily discouraged.

Early this year she shot to fame with a campaign to oust the head of the Tokyo Olympics for his sexist remarks, which succeeded.

And her campaign isn't alone, thanks to some name recognition.

Two weeks ago some of Japan's most famous actors, including Ken Watanabe, released a now-viral video... urging young people to vote.

It's culturally rare to see celebrities speak about politics in Japan, and some see it as a new movement.

The video has racked up more than half a million views.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting