Joining the global race for a zero-emission future, Jaguar cars will go fully electric by 2025.
The brand wants its models to get ahead of looming bans on sales of new fossil-fuel vehicles.
Parent Jaguar Land Rover, which is owned by India's Tata Motors, said on Monday (February 15) Jaguar would lead the way on electrification.
The brand faces a similar challenge to many other carmakers: making the transition to electric vehicles, while retaining the feeling and power of a luxury combustion engine model.
Meanwhile, JLR's Land Rover unit will launch six pure electric models over the next five years, with the first one coming in 2024.
JLR plans to keep all three of its British plants open.
It says it will spend around $3.5 billion annually on electrification technologies and development of connected vehicle services.
Shares in Tata Motors rose as much as 3% after the announcement.
JLR said it was also investing in developing fuel cells in anticipation of a future shift to hydrogen to power vehicles.