Jacob’s Creek invites you to leap into Lunar New Year with quality wines worth sharing

Jacob’s Creek unveils two limited edition wines, perfect for gifting during the festivities of Lunar New Year.

As the old yet unwavering adage goes, sharing is indeed caring. But of course, the subject at hand has to be of substance, of quality. While the act of sharing and gifting isn’t bound by time, Lunar New Year is a great reason (and season) to shower loved ones with gifts of merit and caliber — like top-of-the-class wines from leading Australian winemaker Jacob’s Creek.

Whether you’re a wine enthusiast yourself or know someone that deserves extraordinary wines in their lives, the brand’s time-honoured winemaking experience of over 175 years shine clearly in the products they offer. This year, Jacob’s Creek is upping the ante on its wines with immense varietal expressions by introducing two must-have wines to add to your collection. They are the limited edition Jacob’s Creek Double Barrel Matured Shiraz Finished in VSOP Barrels and limited edition Reserve Cabernet Sauvignon Year of The Rabbit. Both equally special in their own unparalleled ways — unrivalled, singular, and unique.


Since its inception in 1976, Jacob’s Creek has been at the forefront of its industry; making history and winning various awards along the way. In conjunction with the Year of the Rabbit in 2023, Jacob’s Creek — following last year’s drop for the Year of the Tiger — introduced a collectible release with a new packaging that would put an instant smile on anyone’s faces.

The limited-edition Jacob’s Creek Reserve Cabernet Sauvignon (with 14% ABV) comes with a design that showcases this year’s adventurous and curious zodiac animal. To further highlight the grandeur of the Chinese New Year festivities, the label also comprises a cloud (a symbol of good luck) and a red lantern.

Australia is known for its many wine regions, such as Barossa Valley, Clare Valley, and Margaret River to name a few. To create its exceptional Reserve range, Jacob’s Creek sought only the most premium fruits. Described as bold and full-bodied, the Cabernet Sauvignon exudes notes of blackberry and cassis on the nose with a tinge of bay leaf. With every sip, expect your palate to be taken on a memorable journey of cedar spice with fine tannins. Hop-py days ahead, perhaps?

If a more intense and complex wine is preferred, here’s one that should be on your radar. The star product in question is, of course, the limited edition Jacob’s Creek Double Barrel Matured Shiraz Finished in VSOP Barrels (with 14.5% ABV). The Double Barrel range — is among the Australian producer’s most innovative wines.

The double-barrel technique procedure starts with Australian Shiraz fruit of the finest quality; with the wine going through a multi-dimensional transformation when matured in American and French oak traditional wine barrels. In addition, the process of incorporating VSOP cognac barrels provides that extra pizzazz.

Its name alone is enough of a hint as to why Jacob’s Creek is bringing it back to market once again since its 2022 debut. The success of last year’s launch has extended to the Year of the Rabbit; now a great gifting option and a reason to share this great indulgent for the auspicious season. What makes the wine exceptionally different from the rest? For starters, it’s because of the fine cognac barrels that Jacob’s Creek carefully utilises to instil more layers to the final product.

Enriched but not overpowered, consumers can look forward to a flavour profile of spice, plum, and currant. Its deep crimson colour adds to its uniqueness, while cedar and blackberry notes magnanimously encompass the eager palate. The Double Barrel range is full of surprises and consists of unassuming, distinctive creations. The specific Jacob’s Creek collection also includes Cabernet Sauvignon and Shiraz —  finished in aged Irish whiskey barrels and aged Scotch whisky barrels, respectively for extra finesse.

For the uninitiated, Jacob’s Creek is one of many popular brands under Pernod Ricard — including Royal Salute, Martell, Jameson, Chivas Regal, and The Glenlivet. In line with Chinese New Year’s traditions of reuniting with family and friends, Pernod Ricard Malaysia (PRM) has something exciting planned to add flair and anticipation to the festivities.

PRM’s Celebrate Together campaign, running until 31 January 2023, allows you four (4) chances to win amazing prizes with the Grand Prize being a trip to France to visit Maison Martell worth RM42,888 for two (2), as well as a sure-win instant reward of up to RM888 added to your Touch ‘n Go e-wallet. Other prizes for weekly and monthly winners includes bottles of wines and spirits as well as travel vouchers.

To participate, all you have to do is spend RM300 on any of the 10 participating brands under Pernod Ricard (like Jacob’s Creek, of course!). What’s next involves registration on this site here and playing a matching game. It’s all fun and games until you actually win something amazing! What’s best is you will get one entry for every RM300 spent to win the weekly, monthly, consolation, first (1st), and grand prize.

This Lunar New Year, take the time to create new moments and experiences with loved ones. Allow Jacob’s Creek to help you leap into the Year of the Rabbit with quality wines worth sharing; be it the limited edition Jacob’s Creek Double Barrel Matured Shiraz Finished in VSOP Barrels and limited edition Reserve Cabernet Sauvignon Year of The Rabbit. Both crafted to be as exceptional as exceptional can be, expect the wines to take you on a ride filled with varietal expressions. Ps. remember to enjoy Jacob’s Creek wine responsibly.

Learn more about Jacob’s Creek and its limited edition wines: HERE and HERE.

(All photos by Jacob’s Creek)

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