The management label of South Korean K-Pop group BTS stepped into a different spotlight on Monday (Sep 28).
Big Hit Entertainment priced its initial public offering at the top of its range.
As hopeful buyers chased down South Korea's largest listing in three years.
Institutional investors expressed interest in more than 1,000 times the number of shares on offer.
An army of retail investors, known in South Korea as Ants, is also clamouring to buy stock.
And die-hard BTS fans are bidding in hope of securing even one share.
Big Hit has been riding on the success of the seven-member band.
BTS this year became the first South Korean group to reach No.1 on the U.S. Billboard Hot 100 singles chart.
Big Hit priced the IPO at $115 per share in a regulatory filing.
That values the firm at just over 4 billion dollars.
The company reported a $42.4 million profit for the first half of 2020, after its online concert and merchandise sales on the Weverse app more than offset event cancellations.
One Analyst described the band's label as "a kind of global export firm".
The IPO will make the seven BTS members multimillionaire stockholders, as Big Hit gave them over 68,000 shares each.
The central bank is watching the offer closely as a massive oversubscription for shares could send ripples through short-term money markets.
Institutional and retail investors' subscriptions are due at the beginning of next month.
And Big Hit is expected to list on the KOSPI on October 15th.