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In an unexpected price drop, this 'mind-blowing' 43-inch TV is $200

What is it?

With new fall series, NFL football and a slew of multiplex blockbusters finally making their way to the small screen in the coming months, maybe it's time to treat yourself to a new set, one that'll make your long-time cord-cutting dream a reality. On second thought, change that "maybe" to "definitely," because Amazon has just marked down the top-rated Insignia 43-inch 4K UHD Smart Fire TV to $200, from $270. But you'll need to act fast if you want to steer comfortably clear of all that sunshine — this set may well sell out.

This ultra-high-def television has four times the resolution of a mere HD model, which means an amazing, crisp picture. Plus, you can operate it with just your voice, thanks to Alexa and the included voice remote.

$200 at Amazon

Why is this a good deal?

How much money can you save? Let us count the ways. This size TV is a perfect midrange choice for most people, and you're saving enough that you can pick up a few great Blu-Rays to bring home and watch.

Why do I need this?

Even though the price is low, the wow factor is high. The Insignia has a picture as crisp, and colors as vivid, as models well above its price point. The audio, too, is top-notch.

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. If you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, "Alexa, play The Watcher," and voilà.

With its built-in Wi-Fi, the Insignia 43-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.

Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for hungry cord cutters. (Photo: Amazon)
Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for hungry cord cutters. (Photo: Amazon)

What reviewers say

A satisfied customer said: "I bought it for the sound. My granddaughter has this TV ... and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia." This shopper agreed: "Prime Day purchase and could not be happier with the picture and price. Kind of mind-blowing for the price. Setup easy. Images look so good I really can't believe it."

"What an amazing TV," said one five-star reviewer. "I absolutely love it. ... I got rid of the cable forever. I am a total streamer now."

"Great picture. The one downside is that the sound goes louder during ads," one user said.

Looking for something bigger? Try the 50-inch model instead:

Standout features like voice control through Alexa and access to more than a million movies across a variety of streaming services make this TV a great buy. 

$240 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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