Inside the Making of Zynga’s First ‘Star Wars’ Mobile Game

Samson Amore
·1-min read

Game developer Zynga only invests in new games it’s sure will make at least $100 million in revenue each year, and the company’s latest bet is a “Star Wars”-themed mobile game that will be developed at the company’s brand new studio in Austin, Texas. Zynga is keeping details of the new game, currently untitled, under wraps but said it could be released as early as next year. The game is the brainchild of Jeff Hickman, a veteran game developer with several big “Star Wars” titles under his belt. Younger players are more likely to engage with role-playing action games on mobile devices, so that’s the niche Zynga is targeting for its new title. Hickman said that his past work at game developers BioWare and Electronic Arts developing other “Star Wars” games — like the popular PC title “The Old Republic” or Electronic Arts’ “Star Wars Battlefront” — and a close relationship with Lucasfilm gives Zynga an opportunity to work directly with them to make a new installment in its ever-expanding universe. And Lucasfilm has taken a keen interest in the game’s development — down to the smallest detail. “We showed them a model of a character we want to put...

Read original story Inside the Making of Zynga’s First ‘Star Wars’ Mobile Game At TheWrap