Inside Fox’s Plan to Make Pepsi Game Show ‘Cherries Wild’ Not Look Like a Pepsi Commercial

Jennifer Maas
·1-min read

PepsiCo is not the typical producer of entertainment content, apart from the Super Bowl halftime show, decades’ worth of commercials and the 2018 big-screen basketball comedy “Uncle Drew.” But on Sunday, the soft-drink manufacturer will break into showbiz in a whole new way with the premiere of the Jason Biggs-hosted primetime trivia game show “Cherries Wild” on Fox. Yes, that title is a very clear nod to Pepsi’s Wild Cherry flavor — but Fox promises that the 30-minute show is not going to turn out to be a 30-minute commercial for soda. And Rob Wade, Fox’s president of alternative entertainment and specials, insists that “Cherries Wild” originated as a show — not a Pepsi commercial. “The show came first,” Wade told TheWrap. “It wasn’t like we came up with the show for Pepsi. The show and format existed. It was something we liked and it was something that was pitched to us a while ago and developed out with some other people and then it became free and we’d already liked it.” The show, created by Wes Kauble, features two rounds of pop culture trivia gameplay during which a team of two contestants will try to “Solve the Slots” —...

Read original story Inside Fox’s Plan to Make Pepsi Game Show ‘Cherries Wild’ Not Look Like a Pepsi Commercial At TheWrap