The 1970s' most-loved garments will, more than ever, be in style this fall with the new collection from Ines de la Fressage for Uniqlo. The stylist and former model has created an entire wardrobe celebrating feminine independence and the fashion from the decade marked by icons like Jane Birkin and Françoise Hardy. The collection will be available online and in stores starting August 27.
Liberation of the body, independence, freedom: the 1970s were marked by major changes for women, and this included in fashion. The style of that decade will be front and center this fall, judging from the presentations dedicated to Autumn-Winter 2020 and the season's first collaborations.
Ines de la Fressange's new collection is a testament to the return of 1970s fashion. Fifty years on, in this "body positive" moment, the French designer celebrates feminine independence and '70s fashion with a collection of ready-to-wear inspired by icons like Jane Birkin and honors a principle she holds dear: giving women the possibility of feeling beautiful in comfortable clothes.
"Many women of that time aspired to live a life unhampered by traditional norms that had narrowly defined their role. Those empowered, independent women sparkled; they began to design the life of their dreams and create their own fashion styles," said Ines de la Fressange.
The designer has created a 39-piece ready-to-wear collection referencing three of the dominant inspirations of the '70s: bohemians, the "neobourgeoisie" and tomboys. The result is a lot of knit, pleated skirts, wrap dresses, divided skirts, faux shearling coats, ribbed velvet pants and tweed jackets.
The collection will be available from August 27 in the brand's stores and at Uniqlo.com.