Indonesia’s Falcon Pitches French Films to Expanding Online Audience (EXCLUSIVE)

Patrick Frater
·3-min read

Falcon Entertainment, one of Indonesia’s leading film and entertainment groups, has licensed some 300 movies from French sources, and is now launching them on its video-on-demand service Klik Film.

The collection ranges from classics to current year contenders. They include upcoming biography “Eiffel” acquired from Pathe, historical drama “Delicieux,”and biopic “Aline.” From Gaumont, it licensed “#IamHere” and “The Specials.” Still others are restored Charlie Chaplin titles, and the Agnes Varda and Francois Truffaut libraries.

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The company was introduced to sales agents by French promotion agency Unifrance Film International and it struck deals with 12 firms over the course of the last year. “We spent a lot of time on this and discovered many hidden gems along the way,” said the company’s chief buyer who goes by the single name Frederica, and is credited as director of Falcon Pictures and director of Klik Film. “But we were unsure which ones our audience will go for.”

The process of discovery, however, will be aided by Klik Film’s backing of Unifrance’s MyFrenchFilmFestival, which takes place wholly online. This year’s 11th edition will showcase 33 titles, including a competitive lineup of 10 feature films and 10 shorts. It runs Jan. 15 to Feb. 15, and boasts alliances with 60 streamers worldwide. Klik Film is the festival’s exclusive partner in Indonesia, one of the world’s largest and most populous countries, but which has challenging geography and a still under-developed film industry.

Klik Film was set up six years ago initially has prioritized quality of experience over a dash for growth, meaning that it has focused on subscription and transactional forms of streaming, rather than the ad-supported business model favored by some of its local competitors.

At about $1.20 per week, subscriptions are priced lower than those of the major international platforms. Purchases of individual titles are at the same price point, encouraging users to take the subscription route. “We took baby steps in the first years, but only became more aggressive in the first half of 2020, when the coronavirus pandemic gave stay-at-home entertainment an opportunity,” said Frederica.

Falcon has deep roots in film. Its proprietor, HB Naveen has produced four of Indonesia’s ten highest grossing films of all time. And as a local producer-distributor Falcon has had top grossing movies in each year between 2016 and 2019: “Warkop DKI Reborn,” “Warkop DKI Reborn Part 2,” “Dilan 1990,” and “Dilan 1991” with combined admissions of 22.5 million.

In recent years, Falcon has diversified t launch gaming portal PopGames and digital publisher Kwikku. In 2020, the company began licensing films to Disney and Netflix.

But with demand for content in Indonesia growing both online and theatrically, the company says it remains committed to the film business. It aims to increase film production to 24 titles per year and to also start producing online original films.

Cinema screens in Indonesia are estimated to nearly double over the next five years, from their recent 1,900 base. Online video revenues in the country are forecast to nearly triple to $900 million by 2025, according to research firm Media Partners Asia.

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