Indian designer finds sustainable way to high fashion

Title: From rags to fashion

LOCATION: NEW DELHI, INDIA

Fashion label Doodlage collects

fabric waste from factories

She crafts patchwork

shirts and dresses

The label grew out of her concern

for the environment

(SOUNDBITE) (English) CREATIVE DIRECTOR AND CO-OWNER OF CLOTH RECYCLING FACTORY 'DOODLAGE', KRITI TULA, SAYING:

"When you start processing the fabric, all the pesticides, the chemicals that are used in production of this fabric goes into our waterways, it goes into our groundwater... So, everything that we wear eventually, you know, impacts everything that we eat and we consume and we breathe."

The fashion industry accounts for 8-10%

of the world's carbon emissions

Tula hopes more customers will buy

sustainable fashion

"We are all in this climate change together. It is no longer a problem of a specific part of the world. . . I think that's a change that the industry itself is also sort of very rigorously making but from consumer end as well I think that pull needs to be a little stronger."

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