India’s Tata Play And Amazon Prime Collaborate To Offer Prime Benefits To Viewers

Sara Merican

14 May 2024 at 1:34 am·2-min read

Major Indian distribution platform Tata Play will collaborate with Amazon Prime to offer Tata Play Direct-to-Home (DTH) and Tata Play Binge customers access to Prime Video’s content.

As part of its DTH and Binge packs, Tata Play will offer Prime Lite subscription as a package option, providing access to Prime Video’s extensive content library, as well as free unlimited same day delivery and next day delivery across Amazon’s products.

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During the ‘Prime Video Presents India’ showcase in March this year, Prime Video head Mike Hopkins highlighted that India is Amazon’s fastest growing market outside the U.S. At the showcase, Prime Video also announced a slate of more than 70 new films and shows from India.

“On one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments. On the other, the addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play.

Gaurav Gandhi, Vice President APAC & MENA, Prime Video added: “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series.

“The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

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