How IMDb TV Plans to Be Your Parents’ Favorite Streaming Service

Tim Baysinger
·1-min read

Amazon’s free streaming service is expanding and wants to create the “modern broadcast network” The newest streaming service has been hiding in plain sight for the last two years and wants to appeal to those who are fans of older-skewing broadcast dramas like “Law & Order” and “NCIS.” IMDb TV, Amazon’s free ad-supported streaming service, is plotting an expansion to join the gold rush that is direct-to-consumer digital video. Peak TV has given way to Peak Streaming. Ryan Pirozzi, co-head of content and programming at IMDb TV, is fine if viewers have never heard of IMDb TV. “It wasn’t that long ago that I had to tell people what Prime was and then, certainly early in my Amazon career, what Prime Instant Video was,” he tells TheWrap. While IMDb TV is joining an ever-increasing streaming field, Pirozzi and his fellow co-head of content and programming Lauren Anderson are looking to attract viewers that actually like the kind of shows that used to litter the broadcast and basic cable networks. To make that point, “Law & Order” creator Dick Wolf is doing a cop show for IMDb TV called “On Call.” “We’re more focused on luring people with great stories they...

Read original story How IMDb TV Plans to Be Your Parents’ Favorite Streaming Service At TheWrap