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I'm a 50+ beauty editor — here are my favorite deals of the week
Score up to 60% off top-rated skin care at Amazon and Walmart, including picks from Estée Lauder, Bliss, St. Tropez and Laneige.
Even as a shopping expert whose entire focus is beauty, I never expect miracles from anti-aging products. But as a woman who's over 50, I do have a preventative, restorative skin-care routine: I use the best sunscreen every day, and I invest in anti-aging skin-care products with high-quality ingredients proven to increase moisture, smooth texture and revitalize older skin. Through loads of trial and error, I've learned how to spot the creams and serums that nourish my skin — after all, no one wants to pay for overhyped wastes of time and money. As a beauty editor, I'm always on the lookout for new lotions and potions to support a healthy, dewy aging process — and help alleviate under-eye bags, forehead wrinkles, brown spots and whatever other surprises our mature faces deliver each month. From a potent anti-aging serum to a trusted retinol eye cream, here are the Amazon and Walmart beauty deals I'm scooping up this week.
Most over-the-counter retinol is too weak to be as effective as prescription formulas, but, with 2.5% encapsulated retinol, Yeouth's serum offers one of the highest concentrations you can get outside the pharmacy. Plus, the formulation here makes for a slow release product that minimizes irritation while still stimulating collagen production and reducing the appearance of fine lines.
Delicate under-eye skin needs extra nourishment, so experts often recommend treatments you apply before you go to bed that work while you snooze. This peptide-rich, eye-skin-fortifying cream has racked up more than 1,000 five-star reviews on Amazon.
Want some other options? Check out more of the best eye creams of 2024.
This is a solid deal on a popular face serum that has over 94,000 five-star reviews. One enthusiastic user raved: "I was recommended this by an esthetician for my fine lines and surfacing age spots (I am 59). I have noticed my skin looking better and the age spot has faded significantly."
Not quite the right product for you? Check out more of our best serums of 2024.
These gilded, Jessica Alba-approved eye masks incorporate hyaluronic acid, amino acids and sea moss to hydrate the delicate under-eye area, reducing dark circles and puffy bags and blurring fine lines as they go. They're also paraben- and sulfate-free, vegan and gentle enough for most skin types. The luxe packaging makes them an excellent gift.
Our necks age faster than any part of the body, partly because the skin there lacks the fat and essential oils that keep other parts of the face looking smooth and soft. While no product will fully transform the area (surgery is required to achieve a true lift) this silky, lightweight lotion is ultra-moisturizing, nonirritating, and nonsticky — a boon if you know neck creams — and, I can tell you from experience, it helps reduce fine lines and crepey skin with consistent use. It also has a pleasant scent and absorbs quickly.
This skin-brightening, pleasantly citrus-scented leave-on face mask is like an overnight drink of water for your skin. It's packed with vitamin C and is also vegan, cruelty-free and made of natural ingredients. The jelly-like consistency is cooling and lightweight enough to work for even the most oily skin. I've been using it every night for a week, and my skin looks downright dewy.
Exfoliants are essential for turning over dead skin cells and promoting skin health and collagen production no matter your age. However, they're particularly important in your 40s, 50s and beyond to keep your face from looking dull and tired. This Bliss serum is an excellent entry point — it's gentle yet effective and good for all but the most sensitive skin types. It smells good too.
Caffeine has been clinically proven to reduce under-eye wrinkles and lighten dark circles. This serum contains a highly concentrated amount of caffeine, 5%, and the cooling metal roller-ball applicator helps bring additional blood flow to the area. It has over 3,900 five-star reviews (some including before and after pics) and at under $20, it's a solid skin-care deal.
There are loads of pricey treatments and potions meant to decrease facial puffiness, promote collagen growth and improve the texture of aging skin, but the ancient art of face rolling is the easiest, least expensive and arguably the most relaxing. This high-quality jade roller and face massager tool set has almost 26,000 five-star reviews.
Once you hit middle age, your lips need extra moisture to stay plump and youthful-looking. The Laneige lip mask is a lifesaver — it has endless TikTok mentions and has been recommended by more celebrities than I can count (among them: Kelly Ripa, Brooke Shields, Kate Moss, Keke Palmer and Kate Hudson). Users say it works better than Aquaphor for dry lips and that it's changed their chapped-mouth-in-winter lives. They also wax poetic about the texture, taste and, most importantly, the results. It's a great product to add to your beauty arsenal and one of our best beauty products of the year.
The key to keeping mature skin from looking dull and lifeless: finding an exfoliant or resurfacing mask that promotes cell turnover and sloughs off dead cells. This Peter Thomas Roth mask is a tried-and-true favorite — I've been using it for 20 years. It's rare to find such a high-quality product from a luxury brand so deeply discounted.
Right in time for summer dresses and skirts, our best self-tanner of 2024 is on major sale. It's easy to use and excellent for smoothing skin and reducing the appearance of spider veins, bruises and other blemishes, making legs appear more youthful overall.
The reviews quoted above reflect the most recent versions at the time of publication.