EXCLUSIVE: Music has continually been a facet of Lionsgate’s $3 billion Hunger Games franchise going back to ditties from Taylor Swift, Coldplay and Lorde, and with today’s theatrical release of Lionsgate’s The Hunger Games: The Ballad of Songbirds & Snakes, the studio teamed with Spotify for a multi-faceted partnership that shines a spotlight on music’s legacy in the Suzanne Collins franchise.
As part of the pic’s campaign, the studio and Spotify are diving deep into that musical history of the film. Featuring explorations of the previous and new soundtracks, the partnership is highlighted by an opening day (November 17) bespoke “Sounds from Panem” destination available globally including the Hunger Games Official Playlist featuring songs from the new film’s soundtrack, and other playlists inspired by the film like Spotify’s Front Porch playlist. There’s also a Hunger Games audiobooks shelf available in the United States, Canada, Australia, New Zealand, Ireland, and the United Kingdom featuring the series novels.
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In addition, The Hunger Games: The Ballad of Songbirds & Snakes was be the Presenting Media Sponsor for Spotify’s This is Olivia Rodrigo playlist this past week. The 3x Grammy award winning singer-songwriter has the end-credits song in the movie, “Can’t Catch Me Now.”
The soundtrack to the new film, produced by Dave Cobb, also includes eight songs performed by the film’s star Rachel Zegler and new music from Flatland Cavalry, Billy Strings, Molly Tuttle, and more. The soundtrack is available today via Geffen Records.
Supporting the initiative across 27 markets, Spotify will feature The Hunger Games on billboard signage in Times Square and Los Angeles, post on its socials, and feature an exclusive Q&A with Olivia Rodrigo on Spotify’s For the Record blog. Spotify also co-sponsored last Monday’s star-studded LA premiere of the prequel, where they obtained exclusive content and access to the film’s talent and filmmakers.
“Since the beginning of this franchise, musical artists have been drawn to its themes – and helped define the films by giving Panem its soundscape,” said JP Richards, President of Marketing for the Lionsgate Motion Picture Group. “Through this partnership with Spotify, we’re celebrating that rich history and the new song by Olivia Rodrigo with deep dives into the incredible music of The Hunger Games.”
Other promo partners on Songbirds & Snakes are Gibson Guitars, Urban Outfitters, Poshmark, Butter London, Hot Topic, 1-800-Flowers, Aviator Nation and Academy Adventures (a Roblox experience). Merchandise for the movie can be found at Walmart and ShoptheScenes.com.
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