Hulu + Live TV Launches Limited-Time Discount, Ahead of Price Increase and Amid Disney-Charter Feud

Disney is dangling a new deal to get customers to sign up for Hulu + Live TV — before a price hike goes into effect next month. The temporary price drop for Hulu + Live TV also comes amid Disney’s ongoing contract dispute with Charter Communications, as the Mouse House has encouraged Charter’s Spectrum customers to switch to Hulu’s pay-TV package for access to ESPN and Disney’s other networks.

Hulu is offering new and eligible returning subscribers Hulu (with ads) + Live TV at a discounted rate of $49.99/month for three months — that’s nearly 29% off the current $69.99/month price. Eligible customers can visit to sign up for the limited-time offer.

More from Variety

The offer is available from Sept. 8 through Oct. 11. As of Thursday, Oct. 12, the monthly price of the Hulu + Live TV plan with ads increases to $76.99 (and the tier with no ads on VOD will also increase by $7, to $89.99). Subscribers on the promotional plan will continue to get the discounted rate through the three-month period.

In addition, on Oct. 12, the price of Hulu’s SVOD tier without ads will increase 20%, from $14.99 to $17.99/month; Disney+ without ads will rise from $10.99 to $13.99/month in the U.S.; and ESPN+ will increase from $9.99 to $10.99/month.

SEE ALSO: Disney+ Deal: Ad Plan Available for Just $2 per Month in Limited-Time Promo

Disney networks including ESPN and ABC went dark on Charter’s Spectrum TV service the evening of Aug. 31 after the companies failed to reach a renewal agreement. Charter suggested that it might be ready to drop Disney’s TV networks from its programming lineup altogether — while Disney on Sunday told Charter subs to consider subscribing to Hulu + Live TV, which requires “no contract, no cable box and no wait time to subscribe.”

There’s no sign the two sides are getting close to resolving the standoff. In a statement Thursday, Disney said, “As the U.S. Open reaches the men’s and women’s finals, and fans gear up for a weekend of college football and the opening of the NFL season, it’s unfortunate that Charter decided to abandon their consumers by denying them access to our great programming.”

The Hulu + Live TV subscription provides more than 90 TV channels, including local ABC, CBS, NBC and Fox stations and cable networks like ESPN. It also includes Hulu’s entire on-demand streaming library and features such as unlimited DVR.

Separately last week, Disney and Comcast moved up the date for their talks over the sale of Comcast’s 33% stake in Hulu to Sept. 30 (from January 2024 previously). Comcast CEO Brian Roberts, speaking at the Goldman Sachs Communacopia + Technology investor conference Wednesday, said all the synergies around Hulu could be worth $30 billion, before any value is ascribed to Hulu itself.

Best of Variety

Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Click here to read the full article.