If you watched Netflix's original series, Get Organized with the Home Edit, I can probably guess two things about you right off the bat: First, you probably want to be best friends with the super charming and relatable stars of The Home Edit, Clea Shearer and Joanna Teplin. Second, you probably own a lot more storage containers than you did when you started the show (no regrets!). Well, get ready to fill those storage containers up with some new goodies. The ladies have a new project up their sleeves and we're so here for it!
Yesterday, The Home Edit posted a lavender square to Instagram which read RUME in big black bold letters."Launching 10.21," the caption read. "Any guesses on what’s coming.....? Also, maybe we should take a break from launching things, but it’s doubtful."
While it’s not completely clear as to what RUME is by the photo, Shearer and Teplin gave us more insight into the project during an exclusive interview with Hearst. RUME, as it turns out, is a home and personal care brand by The Home Edit that will feature soaps, hand sanitizers, lotions, as well as under-the-counter cleaning solutions later down the road. The first installment of the line will become available to shop on its own website, rumebythe.com, later this month.
Much like their extremely popular and practical storage line at The Container Store, RUME will consist of simple cleaning products for the home, as well as for the body that can be used on a daily basis. Shearer and Teplin noted they had working on the brand for years with the intention of creating a family of simple, everyday products that one actually needs — and won’t let sit in the back of their bathroom cabinet. Plus, because RUME is brought to you by the colorful rainbow queens of The Home Edit, we can already bet that it's going to be very Instagrammable.
RUME launches October 21. You can visit the website's landing page to subscribe to the exclusive newsletter and stay-up-to-date with all things RUME. You can also follow the brand's Instagram page: @bytherume.
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